How to Make Your SeamsUp Coaching Profile Stand Out and Attract Great Lesson Clients
March 09, 2023
33 min read
As a coach, your SeamsUp profile is a sales page of your professional services to the world.
Just as you might have done on platforms like Instagram or LinkedIn, you’ll want to optimize the images, video clips, reviews, branding, and various written descriptions found on your profile as much as you possibly can.
Of course, playing or coaching credentials that come out in your profile’s tagline and your Experience section will always be important to parents and ballplayers looking for lessons.
But the visuals and other elements that you use throughout your profile can go a long way towards setting you and your services apart.
Most of the time, a better profile equals more lesson revenue for you.
Let’s start with your profile picture and go from there.
Every Coaches profile comes with a high-resolution default Cover Image based on their chosen sport – whether baseball or softball.
But if you want to stand out, you’ll change this default Cover Image mage as soon as possible.
Your profile’s Cover Image can be changed by following these steps within the SeamsUp app:
Select your Account icon in the right corner of the bottom navigation’s menu.
Then, under the Public Page choices, tap on the Personal Info tab.
In the upper right corner of your Personal Info page, you’ll see an option to Change Cover. Tap Change Cover.
Now, you’ll have the option to either tap Take Photo to snap your Cover Image right then and there, or tap Choose Existing and upload a Cover Image from your phone’s Camera Roll.
After you’ve either taken or chosen your Cover Image, you’ll have the ability to crop it to the perfect fit by pinching or zooming in on the image.
Once you have the perfect fit, tap Use Photo and take a lot at how your new Cover Image looks.
Now, that you know how to do it, here’s some ideas on what you can replace the default Cover Image with:
If you have or are in the process of building a brand, then this background image is a great place for a visual or logo that represents it to go.
If you’re a former or current high-level player or coach, the default background is one great place to show yourself in action.
If all else fails, a different high-resolution stock image that represents you or your lesson services will still be enough to help you stand out from the coaches who never bother to change the default background image.
How you choose to visually populate your public profile’s Showcase can be an important factor in whether an interested client books that In-Person or Online Lesson with you.
To access and update your Showcase within the SeamsUp app:
Select your Account in the right corner of the bottom navigation menu.
Then, under the Public Page choices, tap on the Professional History tab.
You’ll see the Showcase section as your second option from the top.
Then, tap the Add photos or videos plus sign.
You’ll now have the option to either take a video or photo right then and there by tapping the camera icon in the bottom left of your screen, or, much more commonly, tap BROWSE FULL CAMERA ROLL to upload your Showcase videos or photos from your phone’s Camera Roll.
Now that you know where to find your Showcase section and how to update it, let’s optimize what goes in it.
Including all of the following items in your Showcase can help you get ahead of the pack.
The final items you’d want to include in your Showcase are videos or images that highlight your playing or coaching pedigree.
If you’re a current or former player or coach at the pro, Olympic, or collegiate level, your publicly-facing Showcase is where you will want to place your best images and videos that highlight these awesome accomplishments.
Overall, seek high-quality and high-resolution images and videos for your entire public Showcase section whenever possible, as these will truly help you stand out in the marketplace even more.
Your Coaching Philosophy is an optional written description of what your beliefs around instruction are, and what parents can expect from you if they decide to purchase a lesson for their ballplayer.
Despite being optional, we highly recommend that you take some time and fill out this section of your profile.
Parents want to know what you’re all about and if you're the right fit or their baseball or softball player.
It’s really a chance for you to define your personal coaching brand.Having a “brand” in marketing isn't about the business name you’ve chosen for yourself or a nicely designed logo.
📚 Definition: Your personal brand is how you present yourself to the public, your conduct, and your brand story – the compelling narrative that tells how you’ve overcome adversity and strived to become who you are today.
Branding can take many forms. One of which is this brand story or statement.
Here’s an example of a brand story that doubles as a coaching philosophy statement:
⚾️ Baseball has always been an essential part of my life.
Sharing my passion with young ballplayers and seeing them develop in both their skills and confidence is what keeps me going.
Having a consistent net positive effect on the journeys my guys have in the game is not easy.
I know that I am competing with a constant influx of modern-day distractions and even misinformation from select others inside the sport.
But we, as athletes, live for competition. I earn my player’s attention every day with the tools of the trade: personal experience, genuineness, empathy, a well-cultivated growth mindset.
I strive to be both a guide and a model for what grit and dedication can achieve.
Brand experts, the kind who get paid small fortunes by big corporations and fully- funded startups, often look to screenwriting manuals as much or more than they do marketing books.
They will tell you that a powerful brand narrative should hit many of the same beats that a great screenplay does.
These screenplay beats, very generalized, are:
The introduction of the character, their goals, and their unique world
The introduction of a clear problem or antagonist that is misaligned to the character’s goals
A resolution, wherein the character overcomes the problem or antagonist for the greater good of their unique goals and world.
In the example above of a personal coaching brand statement, can you see this screenplay play out?
The first sentence, “Baseball has always been an essential part of my life.” establishes history and context, but also jumps the reader into filling in a lot of gaps and going right into the next statement, “Sharing my passion with young ballplayers and seeing them develop in both their skills and confidence is what keeps me going.,” which further develops the voice and goals of the brand as a “protagonist."
The next two sentences, “Having a consistent net positive effect on the journeys my guys have in the game is not easy. I know that I am competing with a constant influx of modern-day distractions and even misinformation from select others inside the sport.” introduce and identify a problem in modern society and within the game itself.
These things are the “antagonist” to the goals our brand hero had previously established.
The last two sentences, “I earn my player’s attention every day with the tools of the trade: personal experience, genuineness, empathy, a well-cultivated growth mindset. I strive to be both a guide and a model for what grit and dedication can achieve.,” are the resolution and show how our brand/protagonist addresses and seeks to conquer the antagonist for the good of his clients and customers, who are, of course, the audience of any screenplay or brand’s messaging.
SeamsUp allows you to price your lesson offerings however you like. There are no wrong answers – just ones that might not work well for you or your brand.
When it comes to pricing, mixing experimentation and strategy is a winning combination.
Firstly, you must consider how potential clients interpret your profile’s current state based on three things:
1. Your credentials as a player or coach.
2. The popularity of your brand either on social media or locally where you live.
3. Your reviews on SeamsUp.
Much of this is intuitive.
If you’re a household name and legend in the game, then you’ll, of course, charge significantly more than most local instructors.
Or, if you have 300 great reviews on your SeamsUp profile, potential clients would expect you to be priced a bit higher than a coach who has a similar background but zero reviews on the platform.
Another thing to consider is that your In-Person Lesson offerings will be more beholden to regional price norms (what most charge where you live) than your Online Lesson offerings, which are going out globally.
#Advanced Strategies to Help You Get Started With In-Person and Online Lesson Pricing
The client reviews found on your SeamsUp coaching profile will often be the single best indicator of how much revenue you’ll earn on the platform.
Reviews can significantly impact your sales because all potential clients and customers will look for feedback before making purchase decisions that affect their future in the game.
To access your current reviews within the SeamsUp app:
Select your Account in the right corner of the bottom navigation menu.
Then, find and tap on the Ratings & Reviews tab.
Check out all the ratings and reviews that you’ve received from your lesson clients.
Reviews are a matter of both quality and quantity.
If parents and ballplayers find the reviews on your profile reliable and accurate in quality, numerous academic and business studies show that they will most likely listen to them.
And our own data verifies that the more reviews a coach has on their profile, the more client requests they’ll get. Simple as that.
We highly recommend all coaches take advantage of our feature, which allows you to get reviews from past clients or players outside of SeamsUp.
You simply share a link that kindly asks them for their feedback – we’ve written a clear and concise request for you, but you can also choose to write your own.
Suppose you are new to our marketplace and have not done your first lesson yet.
In that case, it’s even more important to reach out to parents and ballplayers you’ve known previously to ask them to spend a minute or two helping you get those first 3-10 reviews that will make all the difference for your business and brand.
In conclusion, your SeamsUp profile should be viewed as a professional sales page of your instructional services.
Being able to optimize the images, video clips, reviews, branding, and various written descriptions on your profile is extremely important when it comes to standing out and catching the eye of potential clients.
While credentials will always be important to those looking for lessons, visuals often can go just as far toward marketing yourself and your services.
All in all, improving your SeamsUp profile will be well worth the effort you put into it.
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